FOR IMMEDIATE RELEASE
South African Children’s Book Characters “Bearbum” Now Represented by TJS Consulting for
North American Licensing
SAN MATEO, CA –November 28, 2007– TJS Consulting, Inc. today is pleased to announce that it
has been selected by Bearbum, a new and exciting South African brand dedicated to babies and
children, as the exclusive licensing agent in the U.S. and Canada. Introducing the property is a
collection of children’s books set for worldwide distribution by world’s leading publisher Dorling
Kindersley, part of the Penguin Group The books, written and illustrated by talented artist Natalie
Munro focus on two primary characters, Timba and Lula – a gentle, wise, strong bear and a loving,
cheeky, funny bunny – and their stories of love, friendship, loyalty and awakening told through
imaginative art, common themes and beautifully woven stories.
“Bearbum is a collection of wonderful, heartwarming, and moving tales that captivate infants and
parents alike.” said Steve Mandel of TJS Consulting. “The characters are beautifully drawn and
developed. We look forward to working with Bearbum to bring this wonderful property into the
homes of every family.”
Natalie Munro, the creative mind who brought to life Timba and Lula, knew that the Bearbum
stories and characters would be embraced by infants and toddlers and, in turn, their parents would
seek out products for their homes that would expand their children’s Bearbum experience. “The
Bearbum licensing program must be managed by someone who is not only well-versed in licensing,
but also someone who clearly understands the brands potential for long-term sustained growth,
through strategic North American partnerships. We have experienced great enthusiasm in the
South African market and have a line of products launching in Woolworths stores shortly. We
anticipate that same level of excitement in the US and Canada and believe that TJS Consulting,
Inc., thanks to their passion and commitment is the best agency to introduce and guide our
characters in those markets.” Said Christine Lundy who overseas the business and marketing for
Bearbum.
About Bearbum
Bearbum is the collaboration of artist and author Natalie Munro and Business Partner Christine
Lundy. It is a wonderful property that has risen from the ashes of pain and heartbreak, thus
naturally embedded with a deep, emotional transcendence. The artist, Natalie, armed with a flair
for storytelling and a longing for children of her own, was unfairly stricken with Endometriosis and
forced to displace thoughts of childbearing for a while. She began writing and painting for her as-
yet unborn children as therapy to ease her pain. As such, her emotions flow through the words
and images like a cascading tide and take the reader through an emotional journey, sharing in her
healing process. This results in a connection between reader and writer rarely experienced in the
literary world.
About TJS Consulting, Inc.
TJS Consulting, Inc. provides innovative, full-service artist representation in licensing, and
customizes its representation of artists based on their business needs. Other properties
represented by TJS include Bob Byerley, the world-renowned artist often called the “modern day
Norman Rockwell”, and Another Spin, a vast collection of children’s record album art from the 40’s
and 50’s. TJS also owns and operates Simply Licensed®, an online tradeshow designed to give
artists a simple, cost-effective place to display their art and an easy way for licensees to find new
art. (www.simplylicensed.com)
For more information about licensing opportunities, please contact Steve Mandel at 650-357-0354,
or via e-mail to smandel@tjsconsulting.com.
For more information on Bearbum, please visit www.tjsconsulting.com or www.bearbum.co.za.